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Cisco Selects
MessageMedia as Its E-messaging Solutions Provider
Cisco and MessageMedia Join Forces to Enhance Customer and Channel Communications
Dec. 9, 1999-- MessageMedia Inc. (Nasdaq: MESG), a leading provider of marketing and
customer relationship management services, announced today it has been selected by Cisco
Systems, Inc. (Nasdaq: CSCO), the worldwide leader in networking for the Internet, to
provide outbound and inbound e-messaging services for Cisco customers, resellers and
partners worldwide.
Cisco selected MessageMedia for its scalable e-mail solutions and its customer
relationship management expertise. Under the terms of the agreement, MessageMedia will
deliver the following turnkey e-mail services on behalf of Cisco:
- High-volume, personalized, graphically enriched e-mail
newsletters and announcements
- Customer intelligence gathering e-surveys to monitor and
analyze channel partner and customer perceptions
- Management of incoming e-mail from Cisco channel partners and customers from around the
world including company inquiries, service issues, unsubscribe requests and
bounce-backs
- Assistance in defining customer profiles for further targeting
of audiences.
"Our relationship with MessageMedia gives us the tools to streamline our
communications with both our dealer base and our channels organization," said Eric
Bauer, Manager, Marketing Communications, for Cisco Systems, Inc. "As the worldwide
leader in networking for the Internet, we are committed to showcasing the business
possibilities of the Internet and the effective use of e-messaging is a component of this
strategy. MessageMedia will be a great partner in helping us fulfill our goals as we
continue to grow."
"Cisco Systems is the world's recognized leader driving Internet expansion and
development," said Liz Wallace, senior vice president of sales and service for
MessageMedia. "With MessageMedia, Cisco is leveraging that leadership position with a
strong e-mail-centered business-to-business and business-to-consumer dialog management
process so that their e-messaging activities reflect the same leading-edge thought as
their technology products."
New strategies made by companies like Cisco, who recognize the value of customer
relationships, are leading the next phase of e-commerce. Forrester Research, a leading
industry analyst firm, projects the business-to-business e-commerce market to climb from
$43 billion in 1998 to $1 trillion by 2003. The business-to-consumer market is expected to
grow from $7.8 billion to $108 billion during the same period.
About MessageMedia Inc.
MessageMedia (Nasdaq: MESG) is the leading provider of e-mail-based customer relationship
management and direct marketing services. The Company offers a comprehensive suite of
outsource messaging services for information delivery, e-commerce services,
permission-based direct marketing, ongoing customer communications and real-time customer
feedback solutions using industry standard Internet protocols. MessageMedia's customer
portfolio includes clients from the financial services, publishing, direct marketing,
retailing, software and electronic commerce industries. Clients include E*TRADE, AOL,
Apple, Yahoo!, Microsoft, GeoCities, Intuit, CMP Media, Barclays Bank, EDS, CNBC,
Universal Studios and Bertelsmann.
http://www.messagemedia.com
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