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Softlink and
TargitMail.com Team Up to Provide Multimedia Email Messages for Targeted Email Marketing
and Advertising Campaigns
December 7, 1999--With Softlink's inChorus Pro TargitMail's customers can now reach
prospects with multimedia email messages - anywhere, anytime
Softlink, Inc. (OTC BB:SFLK) and GTMI, LLC, parent-company for TargitMail.com
(www.targitmail.com) today announced their partnership agreement which will deliver
multimedia email messages to customers of TargitMail.com's direct email database services.
Companies using TargitMail.com's extensive opt-in, targeted database for their email
marketing and advertising campaigns will now have the option to enhance their messages
with voice, graphics, sound and animation.
Softlink is the leading provider of multimedia email software and message creation
services. With
Softlink's inChorus Pro the barriers to multimedia email have been stripped away. inChorus
Pro
delivers complete and compressed multimedia email messages to the recipient's in-box. Any
java-enabled browser can view messages anytime, regardless of Internet connection.
"Email marketing and advertising is gaining recognition as a powerful and effective
method for
reaching customers and prospects," said William Yuan, Softlink CEO.
"TargitMail.com is ahead of the
pack in developing targeted, opt-in databases for reaching the right audience. inChorus
Pro elevates
the effectiveness of email campaigns with multimedia by making the viewing experience much
more
dynamic and multi-dimensional."
The strategic agreement benefits both Softlink and TargitMail.com. Softlink will provide
message
creation services to TargitMail.com and their marketing partners. TargitMail.com will
promote
inChorus Pro by acknowledging its use in the creation of multimedia messages for both
TargitMail.com and their customers.
"With inChorus Pro, Softlink has developed a unique approach to delivering multimedia
email to
our broad database of over 9 million subscribers," said Walt Rines, Founder and CEO
of
TargitMail.com. "inChorus Pro eliminates the need to know which platform or email
client recipients
use, giving us the confidence that our multimedia messages will reach each person wherever
or
whenever they access their inbox. The timing of Softlink's breakthrough technology
coincides perfectly
with the growing field of email marketing and advertising."
About TargiMail.com
TargitMail.com is the premier direct e-mail database marketing system. Supported by a
detailed
database of over 9 million subscribers, TargitMail.com allows marketers to conduct
detailed
demographic and psychographic queries to deliver highly targeted direct e-mail marketing
campaigns.
More efficient and more effective than other direct e-mail services, banner ads, and
postal direct mail,
marketers using the TargitMail.com system can expect to deliver the most accurately
targeted, most
efficient, and most effective direct marketing campaigns possible. All recipients are
verified 100%
opt-in, eliminating complaints about unsolicited messages.
About Softlink, Inc.
Founded in 1996 and based in Santa Clara, CA, Softlink, Inc. (OTC BB: SFLK), is an
innovator
in multimedia-based Internet communications. Using advanced compression and composition
technology, combined with multi-platform message rendering technology Softlink's
revolutionary
multimedia email products transform conventional text-based email with voice, graphics,
pictures,
animation and live annotation.
For more information, visit the company's web site at http://www.inChorus.com.
Information contained in this press release contains "forward-looking
statements," which can be
identified by the use of forward-looking terminology such as "believes",
"expects", "may" "should", or
"anticipates" or the negatives thereof, or implying that the future results
covered by the
forward-looking statements will be achieved. Various risk factors could cause actual
results to vary
materially from the future results covered in such forward-looking statements. Such
statements are
subject to other risks and uncertainties.
Note to Editors: eMail inChorus and eMail VOICELink are trademarks of Softlink, Inc. All
other
trademarks are the property of their respective owners and are acknowledged.
--30--jar/sf*
CONTACT: Softlink, Inc.
Lauren deVries, 408/970-1488
ldevries@inChorus.com
or
Targitmail.com
James Campbell, 888/467-7709
james@gtminet.net
KEYWORD: CALIFORNIA
INDUSTRY KEYWORD: TELECOMMUNICATIONS INTERNET |
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