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Mediaplex and
Post Communications Partner to Provide Customized E-Mail Promotions; Collaboration Allows
Advertisers to Coordinate Messaging with Business Data in Real Time
Dec. 1, 1999
Mediaplex, Inc. (Nasdaq:MPLX), a leading eBusiness marketing and technology company, and
Post Communications, Inc., a leading customized e-mail marketing company, today announced
a partnership to improve return on investment for e-mail marketing programs.
Leveraging each company's proprietary technology, the collaboration allows mutual clients
to use business data for personalizing both e-mail content and associated advertisements.
The result is a message that is highly targeted to each consumer's preferences and
purchasing patterns, as well as aligned with the company's current inventory levels,
pricing and campaign performance. To ensure real-time accuracy, Mediaplex will use the
dynamic messaging feature of its proprietary mobile objects Java technology (MOJO(TM)) to
serve e-mail advertisements and promotions at the precise time of viewing, rather than at
the time of message generation and delivery.
"The combination of our two technologies is especially powerful because both
companies have unique abilities to unlock a client's back-end data," said Ashu Goel,
Mediaplex's vice president of strategic planning. "For any mutual client, Post
Communications will use regularly updated information from the company's customer database
to personalize e-mail content. Mediaplex's MOJO technology then uses relevant customer
profile information passed along from Post, in conjunction with the client's price and
inventory data, to update associated advertisements and promotions in real time based on
predetermined business rules regarding product availability and/or promotional
pricing."
"The collaboration is basically designed to improve customer satisfaction as well as
sell-through because customers are not only offered products tailored to their interests,
but are also only offered products and pricing that the client is able to deliver at that
very point in time," said Cheryl Vedoe, president and CEO of Post Communications.
"This ensures a positive purchasing experience and encourages repeat response. By
designing e-mail marketing programs that are customized to a customer's wants and needs,
as well as a company's supply and demand, return on investment is likely to improve."
About Mediaplex, Inc.
Mediaplex, Inc. is a leading provider of eBusiness marketing and technology solutions that
enable companies to optimize Internet advertising for sales, direct marketing and brand
building. The company's proprietary technology platform delivers real-time advertising
messaging based on
enterprise information. In addition, Mediaplex provides comprehensive online campaign
services.
Mediaplex can be contacted at 877/402-PLEX or www.mediaplex.com.
About Post Communications, Inc.
The leader in customized e-mail marketing, Post Communications delivers a range of
e-marketing services to help client companies build strong customer relationships. The
company has expertise in all areas of the discipline, from e-marketing strategy through
sophisticated technology capabilities. Post has designed, delivered and operated e-mail
marketing programs to achieve the business objectives of clients including Palm Computing,
CDNOW, Harlequin Enterprises and Egreetings. Founded in 1996, Post Communications is
located in San Francisco, CA and on the worldwide web at http://www.emailmarketing.com
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