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Advertisers and
E-mail Users Unite for Cash Rewards
Introducing Epidemic Marketing(SM), an innovative advertising medium that rewards
consumers for displaying advertiser graphics in their e-mails.
A revolutionary new marketing medium that enables e-mail users to earn monetary rewards
for the inclusion of advertiser graphics within day-to-day e-mail messages, titled
Epidemic Marketing(SM), is set to launch November 23, 1999. The announcement was made
today by Kelly Wanser, founder and CEO of epidemic, the innovator of breakthrough Internet
based marketing solutions that utilize patent pending e-commerce technology that empowers
consumers to turn their ordinary e-mail into an additional source of revenue.
Now, anyone with an e-mail account has the opportunity to carry graphic advertisements, or
epiAds(SM), in their e-mail to earn commission-based cash rewards for purchase activities
generated from their e-mail messages. In turn, advertisers have a groundbreaking
opportunity to deliver targeted messages via personal e-mail correspondence, using
word-of-mail to increase awareness of their brands, products and services within
most-likely buyer segments.
Advertisers on the system will derive all the benefits of e-mail as a distribution
channel, affording exponential growth rates at a low cost through the power of employing
individuals as advocates for their brand/product. Advertisers will be able to increase
their reach audience by exploiting the potential of Epidemic Marketing to mobilize e-mail
users in promoting their brands. Further, substantial epidemic incentives will encourage
people to buy through their friends, relatives and associates.
Epidemic Marketing is designed to compliment one's current e-mail messages and requires no
technical knowledge to install. In fact, epidemic's solution works easily in the
background of the member / e-Carrier's normal e-mail system. Messages are sent in their
usual format, but are accompanied by an impactful sidebar of graphic advertisements.
"With the introduction of Epidemic Marketing comes an extension on the concept of
viral marketing," says Kelly Wanser, epidemic founder and CEO. "We have
harnessed the power of e-mail to transform it into the ultimate medium for global
advertising and marketing. With over 500 million users expected online by the year 2003,
the benefits for consumers and advertisers alike are endless. epidemic is committed to
utilizing speed, innovation, and the most cutting-edge technology to set key trends and
pave the way for the future of technology and commerce."
E-mail is the No. 1 use of the Internet: 94% of people use e-mail as their main Internet
activity (EMarketer). Approximately 8.5 billion e-mails are sent daily in the US alone
(Yankee Group).
Online revenues generated by North American retailers in 1998 totaled $14.9 billion,
representing approximately 0.5% of overall retail revenue. The online market is expected
to exceed $36 billion by the year's end, a 140% increase in 1999 alone. (Boston Consulting
Group) Advertisers are offered three ways to structure their Epidemic Marketing campaign,
through sales performance based on customer acquisition, click-through performance and/or
impressions. epidemic's patent pending tracking system delivers comprehensive e-commerce
information for any online activities related to Epidemic Marketing campaigns.
To sign-up for the free service, consumers simply log on to epidemic's web site at
www.epidemic.com and specify their e-mail account. Immediately following, subscribers, or
e-Carriers(SM), receive a unique user ID and download the epiNabler(SM), an application
that "enables" epidemic to serve graphic advertisements in e-mails. Once sign-up
is complete, e-Carrier can select their personalized advertising campaign, which can be
altered at any time, in the HotZone(SM), epidemic's advertisement bank. Through its patent
pending technology, epidemic offers e-Carriers three options for establishing their
personalized advertising campaign:
-
Quick Choice - e-Carriers may choose to have targeted epiAds placed directly in their
emails for them, based on sophisticated adserving technology.
-
Category Choice - e-Carriers select the category(s) of products and services they wish to
advertise in their e-mails.
-
Custom Choice - e-Carriers select the specific brands and/or products they wish to promote
in their e-mails.
How do e-Carriers receive their cash rewards? Currently, epidemic offers three payment
options. (1) They may receive a check via regular mail (2) direct payment to an online
bank account or (3) a web certificate to spend online. epidemic also offers e-Carriers the
opportunity to support various not-for-profit organizations on local and national levels
by donating their earnings directly to the organization of their choice. There is no limit
on the amount of money an e-Carrier can earn. Commissions are awarded based on purchase
activities generated by ads included in the e-Carrier's e-mail messages, in addition to a
percentage of the commissions of
fellow e-Carriers (for a limited time) they have introduced to epidemic. |
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