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NetCreations to be Exclusive Opt-in Email Direct
Marketing Partner for ICQ


November 4, 1999--NetCreations, Inc., a provider of opt-in email direct marketing services, today announced an exclusive agreement with ICQ, Inc. to  build opt-in email address lists of interested ICQ users who choose to receive targeted email messages about products and services of interest. ICQ, Inc., an interactive brand of America Online, Inc. (NYSE: AOL), describes itself as the world's largest online communications community, with
over 45 million registrants.

Under the agreement, ICQ users will be able to sign up to receive targeted emails from direct marketers about products and services in categories selected by the ICQ visitor. NetCreations' PostMasterDirect.com service will manage the opt-in email address lists generated by the sign-up forms.

The NetCreations approach to direct marketing includes a double opt-in registration process to ensure ICQ users are choosing to receive targeted email messages in self-selected categories. In addition, an easy opt-out system is in place allowing users to remove themselves from these lists at any time.

Under the two-year agreement, NetCreations will be the exclusive manager for ICQ of all databases compiled from ICQ users who opt in to receive targeted email messages on behalf of third-party advertisers in self-selected categories.

"We are delighted to welcome ICQ into our NetCreations Network of third-party Web sites," said Rosalind Resnick, NetCreations' President. "ICQ is a leading instant messaging service on the Internet and an interactive brand of AOL. We are very excited about the agreement that we have established today. According to ICQ, 67% of ICQ's users live outside the U.S., which is a market we have targeted for our own expansion. We aim to provide a valuable service to ICQ's millions of users and to develop large and highly responsive email address lists worldwide."

About NetCreations, Inc.

NetCreations, Inc., a leader in 100% opt-in email marketing, specializes in email address list management, brokerage and delivery. Through its PostMasterDirect.com service, NetCreations has sent email messages on behalf of over 1,500 direct marketing clients, ranging from large companies, such as Dell Computer, Compaq, J. Crew and Ziff-Davis, to small retailers selling items over the Internet. NetCreations' clients conduct email campaigns to targeted consumers in our database of over 4.3 million opt-in email addresses. These addresses belong to Internet users who have given permission to receive email messages in one or more of 3,000 topics of interest. NetCreations manages opt-in email lists for more than 175 third-party Web sites including Internet.com, NetZero, Entrepreneur Magazine, CMPnet, LinkExchange, CDROM Guide, Regards.com and Volition. For more information, visit http://www.netcreations.com


NETCREATIONS, POSTMASTER and 100% OPT-IN are registered trademarks of NetCreations, Inc. NetCreations has filed applications to registered POSTMASTERDIRECT.COM.

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