yesmail.com
Launches Holiday Marketplace ePackage, Industry's First Dynamically Customized Permission
Email Co-op
New permission marketing vehicle helps marketers extend targeted offers to eager holiday
shoppers
--Oct. 18, 1999--yesmail.com (NASDAQ: YESM), the leading provider of permission email
marketing technologies and services, today unveiled the YesMail Holiday Marketplace
ePackage. The ePackage is a unique permission email co-op that bundles messages from
multiple YesMail advertisers in a single email, enabling marketers to reach more YesMail
members at a reduced cost per thousand. The ePackage utilizes YesMail's proprietary
one-to-one messaging technology to dynamically customize each mailer to include only those
offers that match a recipient's individual interest profile. As a result, participating
marketers reach only those YesMail members who are interested in their offers, and
recipients get a single email with multiple offers that are relevant to them.
"YesMail has consistently been ahead of the curve when it comes to permission email
marketing," said Miya Keating Mackenzie, Director of Catalog Marketing of iGo
Corporation. "The Holiday Marketplace ePackage is a great example of YesMail's
technology and direct marketing expertise.
We are looking forward to participating in ePackage and are confident that it will prove
to be an important piece of our holiday marketing efforts."
How it Works
The Holiday Marketplace ePackage provides YesMail advertisers with a new permission
marketing vehicle. Available only to YesMail customers, the ePackage bundles multiple
offers in a single email at a reduced cost per thousand (CPM), for a higher ROI. Because
individual ePackages are dynamically generated to match only the designated interests of
each recipient, marketers share less overall space with other marketers in the co-op,
while achieving a greater consumer reach. This precise targeting capability, achieved with
YesMail's proprietary technology, encourages higher
response rates.
"According to Jupiter Communications online holiday sales will be in excess of $6
billion this year," said Tony Priore, Vice President of Marketing for yesmail.com.
"The key opportunity here for ecommerce companies is the acquisition of new
customers. We feel that the Holiday Marketplace ePackage will help our clients drive
customer acquisition at a low cost. Best of all, we're offering
ePackage at a substantially reduced price, so we can deliver an unprecedented ROI to our
clients this holiday season."
Each week between November 5 and December 26, yesmail.com will deliver this special
holiday mailer online to its membership. The ePackage will contain only one offer per
merchandise category of interest to the given consumer. Program eligibility is limited to
marketers, brokers and agencies that have purchased yesmail.com's services at the regular
list price during the fourth quarter of 1999.
Additional restrictions may apply. For more information, visit www.yesmail.com, or call
John Weiss at 847-918-6341.
About yesmail.com
yesmail.com (NASDAQ: YESM) is the leading independent permission email network. Based in
the Chicago area, yesmail.com provides permission email marketing technologies and
services to hundreds of clients and has strategic relationships with more than 60 Network
Partners. yesmail.com advocates "best practices" for permission email marketing
and has implemented privacy and security practices that meet or exceed those of leading
industry organizations, including TrustE, BBBOnline, Direct Marketing Association (DMA)
and the Association for Interactive Media (AIM). For more information, contact
www.yesmail.com, 1-888-932-8600 or info@yesmail.com.
Statements included in this press release which are not historical in nature, are intended
to be, and are hereby identified as, "forward-looking statements" for purposes
of the safe harbor provided by Section 21E of the Securities Exchange Act of 1934, as
amended by Public Law 104-67. There can be no assurance that the transactions will be
consummated. Yesmail.com cautions readers that actual results or events may differ from
those indicated in the forward-looking statement..
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