yesmail.com
Signs MapQuest.com, EarthWeb, and Cybergold as Newest Network Partners
Aug. 9, 1999--yesmail.com, a leading provider of permission email marketing services,
today announced the signing of three new partners, MapQuest.com, EarthWeb, and Cybergold,
to its growing member network. Leaders in their respective online categories, these new
YesMail Network Partners can now earn incremental revenue by giving their subscribers
access to YesMail's permission email network. YesMail members agree to receive offers,
promotions and other information matched to their individual lifestyles or needs.
"MapQuest.com, EarthWeb and Cybergold are great additions to our Network Partner
Program," said David Tolmie, CEO at yesmail.com. "We are excited about signing
these agreements."
YesMail Permission Email Network(TM)
The YesMail Network brings together businesses and consumers who have given their
permission to receive promotional messages targeted to their personal interests. Marketers
can send highly targeted messages to YesMail members who can elect to receive information
in many unique interest categories. With an already established network and access to more
than 5 million permission email customers, YesMail marketers can effectively target,
measure and track their direct marketing campaigns. As a result, permission email yields
higher response rates, at least 5 times greater than banner ads and 3 to 10 times that of
traditional direct mail.
MapQuest
MapQuest.com, Inc. (www.MapQuest.com) is a leader in
advanced mapping systems. The Company launched its popular web site (www.MapQuest.com) in 1996. Today, MapQuest.com receives
more than 3.7 million unique visitors monthly to its consumer web site. As part of its
business-to-business services, MapQuest.com helps businesses integrate maps and driving
directions into customers' Internet, Intranet and call center applications for improved
marketing and customer service functions.
"yesmail.com is a leader in opt-in email marketing programs and MapQuest.com is
thrilled to be offering their service to our customers," said Mike Crosson, Vice
President of Advertising Sales for MapQuest.com. "We are initiating a series of
personalized services for MapQuest.com viewers, and integrating yesmail.com into our
registration process will insure both privacy and extended value-added services at no
cost. It is the ultimate win-win-win scenario for our viewers, yesmail.com and
MapQuest.com."
EarthWeb
EarthWeb Inc. (www.earthweb.com Nasdaq: EWBX) is the leading provider of
business-to-business online services to the global Information Technology (IT) industry.
Through its flagship services, earthweb.com, developer.com, datamation.com,
dice.com, Supportsource.com and ITKnowledge.com, and its other integrated
business-to-business online services, EarthWeb connects buyers to sellers, employers to
employees, vendors to customers, and technical professionals to a wealth of expert
knowledge. EarthWeb was recently ranked the third fastest growing company within Business
Week's Info Tech 100. The Info Tech 100, which includes such industry leaders as Dell
Computer and Cisco Systems, is Business Week's list of "the builders of the new
economy."
Cybergold
Cybergold is the online incentives firm that rewards its members with cash for specific
consumer behavior, such as responding to customer offers. The company's innovative
pay-for-performance services offer advertisers lower and more predictable customer
acquisition costs. Cybergold's Earn & Spend(TM) Community provides a unique
advertiser-supported Internet economy where more than 2.5 million members can use the cash
they earn to buy digital content and enjoy popular Web features. Cybergold consistently
ranks among the 50 most visited web sites, according to PC Data Online.
Cybergold's partnerships include Visa USA, MBNA, AOL, EarthLink, E*TRADE, Quintel and
Autobytel. Cybergold counts Intel (NASDAQ: INTC) among its corporate investors. For more
information, visit www.cybergold.com.
About yesmail.com
yesmail.com is a leading provider of comprehensive permission email direct marketing
solutions. Based in the Chicago area, yesmail.com is a privately held company that
advocates "best practices" for permission email marketing and has implemented
privacy and security practices that meet or exceed those of leading industry
organizations, including TrustE, BBBOnline, Direct Marketing Association (DMA) and the
Association for Interactive Media (AIM). For more information, contact
http://www.yesmail.com, 1-888-932-8600 or
info@yesmail.com.
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