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E-ZINES 201: Preparation and Planning

Congratulations for completing your first 2 questionnaires.  Just a few more questions to answer and you will be out of the Research Phase! You have probably been wondering about these next 3 questions already.

1. What resources do you have available to produce your E-Zine?

2. What features and columns do you want to include in your publication?

3. How often should you publish?

The E-zine Resource Checklist

The resource checklist is to help you figure out the "who" part of the e-zine. Before you can go on to decide content and frequency of publication of your e-zine, you need to look at the resources at your disposal for producing your e-zine. Let's take a quick look at your resources.

Question #1:  Human Resources
How many people will be involved in producing this e-zine?

checkbox.gif (1668 bytes) I am producing the e-zine by myself.
checkbox.gif (1668 bytes) I have my husband/wife/mom/sister
          /boyfriend to help me.
checkbox.gif (1668 bytes) I have a co-worker to help me.
checkbox.gif (1668 bytes) I'm the boss and I'll have one of my overpaid and underworked staff members take care of this for me.

Question #2: Time
How much time do you currently have to support this endeavor?

checkbox.gif (1668 bytes) As much as it takes.
checkbox.gif (1668 bytes) 1 hour a week
checkbox.gif (1668 bytes) 1 hour a month
checkbox.gif (1668 bytes) Other: You tell me!

Question #3: Money
What is the size of your budget for this endeavor?

checkbox.gif (1668 bytes) Budget? Do I need one?
checkbox.gif (1668 bytes) $0
checkbox.gif (1668 bytes) As much as it takes.
checkbox.gif (1668 bytes) Other:  $_______ You tell me!

 


Your E-Zine Contents Checklist

What should I put in my E-Zine? Use this quick Contents Checklist to select some of the most popular newsletter columns.

Tips and Variations
checkbox.gif (1668 bytes) Tips , Secrets, Tricks, Techniques Column
checkbox.gif (1668 bytes) Q & A - Frequently Asked Questions
checkbox.gif (1668 bytes) Top Ten

Interaction With Readers

checkbox.gif (1668 bytes) Ask the Expert
checkbox.gif (1668 bytes) Feedback from Readers
checkbox.gif (1668 bytes) What Would You Do?
checkbox.gif (1668 bytes) Support Corner
checkbox.gif (1668 bytes) For Subscribers Only

Contests and Give Aways
checkbox.gif (1668 bytes) Contests
checkbox.gif (1668 bytes) Free Stuff

Editorial
checkbox.gif (1668 bytes) Letters to the Editor w/response from the Editor
checkbox.gif (1668 bytes) Editorial Column

Special Sections
checkbox.gif (1668 bytes) Inside Track
checkbox.gif (1668 bytes) Dos' and Don'ts
checkbox.gif (1668 bytes) What's In/What's Out
checkbox.gif (1668 bytes) Gossip Corner
checkbox.gif (1668 bytes) Tech Corner
checkbox.gif (1668 bytes) Sidebar
checkbox.gif (1668 bytes) Trends
checkbox.gif (1668 bytes) How You Can Help
checkbox.gif (1668 bytes) Shopping
checkbox.gif (1668 bytes) Hot Sites

News, Reviews, Analysis, Interviews
checkbox.gif (1668 bytes) News Digests or Summaries
checkbox.gif (1668 bytes) List of Links
checkbox.gif (1668 bytes) Industry Highlights
checkbox.gif (1668 bytes) Interview
checkbox.gif (1668 bytes) Feature Article
checkbox.gif (1668 bytes) Guest Columnist

Advertising
checkbox.gif (1668 bytes) Classified Ads - What categories will you accept?
checkbox.gif (1668 bytes) Sponsors

Next

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