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E-ZINES 101 |
Politically Correct Help Arrives - Opt-In Lists
Politically Correct help has arrived in the form of Opt-in Mailing Lists. An Opt-In
mailing list means that everyone on the list has requested to be on the list.
An Opt-In mailing list can provide your business with a responsible way to reach your
target market. Opt-In mailing lists are currently a politically correct way to harness the
power of email marketing.
Your Ultimate Opt-In List: E-Zine Subscribers
You recognize that opportunities are opening up on the Internet because of the growing
number of consumers who are online. If you are trying to develop a marketing plan to
capture the email addresses of visitors at your site, offering a FREE E-Zine to your
visitors is a sure fire way to meet that goal.
The trend toward using E-Zines as an email marketing tool is a marriage of the best proven
traditional marketing tools with the best of the Internet.
Why should I publish an E-Zine? What good are they?
An E-Zine is your ticket to stay in touch with your customers and potential customers. One
of the challenges to business on the Internet is the trust factor.
Let's pretend I am a potential customer for your products or services. OK, I want to buy
something from you, but I hesitate because I don't know you, or have any history with you.
Oh yeah... I also can't see you and can't talk to you directly through the 'Net. However,
if you can demonstrate to me CONSISTENTLY and REGULARLY, that you are competent in your
field and are willing to help me, I am more likely to buy something from you.
The easiest way to do just that - is to publish an E-Zine. Ask your visitors to subscribe
to your E-Zine at your Website. If your visitors are interested in your site, chances are
they will return to visit after they receive your E-Zine!
By asking customers to subscribe to your E-Zine and then providing relevant information,
you can build relationships with new customers and clients while strengthening your
relationship with established customers.
Most astute marketing professionals have recognized for a long time the importance of
maintaining contact with customers. A newsletter delivered through email is just the next
logical step in the evolution of email marketing on the Internet. E-Zines are efficient
and effective because they combine the best of database marketing with the ease and
low-cost of email delivery.
If you use your E-Zine to communicate with your customers, you will be able to notice
trends in your business, improve customer service and ultimately improve your bottom line.
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