The courses at E-Zine University can be taken in any order. However, if
you are new to E-zine Publishing, we suggest you start at the top and work your way down
the list.
 SPECIAL BOOK EXCERPT:
Don't Miss This: Excerpt from Poor Richard's E-mail Publishing, by
Chris Pirillo and Peter Kent. Book Excerpt from one of the most successful E-Zine
publishers on the Internet Today! Chapter 9: Working With Text
Newsletters
E-ZINES 101:
E-Zines and E-mail Marketing
1. What
is an E-Zine? and The History of Email Marketing, by Kate Schultz
2. Politically Correct Help Arrives - Opt-In Lists, by Kate
Schultz
3. Biggest Misunderstanding about Ezine Publishing, by Kate
Schultz
4. Opt-In Opt-Out... What's the Big Deal? by
Shannon Kinnard
5. A Crash Course in E-Zine Publishing, by Shelley Lowery
6. Bulk Mail vs Opt In, by Jim Daniels
7. Keep In Touch, by Jim Daniels
8. Email Newsletters, by Kevin Nunley, Ph.D.
9. Publishing for Publicity, by Michel Fortin, Ph.D.
E-ZINEZ 201:
Preparation and Research
1. Market Research and Sample Profile Questionnaire, by Kate
Schultz
2. Quiz: Who are Your Readers? by Kate Schultz
3. The E-Zine Checklist by Kate Schultz
4. Frequency of Publication Evaluation by Kate Schultz
E-Zines
301:
Planning and Development
1. Quality Indicators for E-Zine Publishing, by Kate Schultz
2. Formatting Guidelines, by Kate Schultz
3. Developing Your E-Zine Template, by Kate Schultz
4. E-Zine Publishing Strategies,
by Kate Schultz
E-Zines 401:
Content
Development and Writing
1. Tips for Developing Content for Your E-Zine, by Kate Schultz
2. Using Press Releases to Develop Content, by Kate Schultz
3. Quick Ways to Clean Up Your Writing, by Summer
McStravick
4. Conquering Confusing Words, by Darlene Bishop
5. Writing Clearly and Effectively, by Wanda Loskot
E-Zines 501:
Publishing and Mailing List Management
1. Choosing the Right Distribution System For Your Ezine, by Kate
Schultz
2. A Tutorial for the Do-It-Yourselfer Using WorldMerge, by
Kate Schultz
3. Mailing List Mechanics, by Michel Fortin, Ph.D.
E-Zines
601:
Marketing and Promoting Your E-Zine
1. A Guide to Increasing Your Subscriber Base, by Kate Schultz
2. Advertising in Ezines, by Merle
3. How to Get Free Media Publicity
for Your Business by Sending Press Releases On-line, by Dr. Kevin Nunley
4. How To Use a Press Release To Develop Content for Your E-Zine
by Kate Schultz
5. Publicity STARTS with a Press Release by Kate Schultz
Special
"How-To" Section to Help You Develop Your Advertising Copy
by Dr. Kevin Nunley
1. Seven Headlines to Energize Your
Ads, Sales Letters and Web Site Copy.
2. FOUR Things You Must Do To Get Classified Ads That SELL!
3. Write Sales Letters That Pull. How To Get Marketing Materials
That Make Money...And Don't Wind Up In The Trash.
E-Zines 701:
Creating Profits With Your E-Zine
1. Preparing and
Planning a Sales Strategy.
by Kate Schultz
2. Preparing the Ultimate Online Media Kit, by Kate
Schultz
3. Finding Advertisers and Selling Ad Space, by Kate
Schultz
4. E-Zine Classified Ad Data Management,
by Kate Schultz
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New Students Welcome